Wednesday, March 10, 2021, 19:46
75.1% of internet users already have a subscription to one of the various audiovisual content platforms. This is collected by the Navigators Survey that the Association for Media Research (AIMC) performs annually. In this XXIII edition it describes the rise of “Extraordinary” because in 2016 only 9.5% of the respondents had signed with platforms such as Netflix, Amazon Prime Video or Spotify, while the percentage this year is more than 75%.
It has also increased, although navigators have been signed to a lesser extent with a traditional televis platform for payment (from the Movistar+Type, Vodafone TV, Orange TV, …) that in 2019 is up to 44.8% up to 47.3% in 2020, as well as the television chains of paying services, …) in paying services, …) in paying services, …) in paying,)) in paying, …) in paying, …) in paying, …) in paying, …) in paying, …) in paying, …) in paying, …) in paying, …) in paying, …) in paying, …) in paying, …) in payreasing, …))) in)))) in)) in the play, …)). 6.1%.
In the same way, the consumption of music services has also been improved in the past year. 60.8% of the interviewees use them (+12 points in three years) and 33.6% they often use (+12 points in three years). Espotify, chosen by the 80.3%of music users, followed by Amazon Music (31.2%), YouTube music (23.6%) and Apple Music (10.2%).
Aware of the rare year, the association has taken the opportunity to ask questions about how COVID-19 has changed the way to take advantage of the internet. Given the results, it seems that the health crisis has forced enough navigators to strengthen their digital knowledge, because almost lIn the middle of the respondents (48%) is of the opinion that now benefits more from the possibilities offered by the internetAnd 36.7% say they use more programs or applications than for Pandemie.
On the other hand, wanting to maintain distances and reducing physical contact with other people also prefer that certain activities that were previously performed more often have been replaced by others. This has led to, for example, 25.3% used the electronic signature or electronic ID during the week prior to the survey (compared to 15.3% of two years ago). There is also a strong increase in the number of people who have followed an online training course in the past year (in particular from 34.7% in 2019 to 48.0% in 2020).
Video calls
Not being able to see ourselves as often as before, has also caused us to use video conferences more and that we have met various applications and programs related to their use. Almost half of the navigators (47.7%) participated in video calls in the month prior to the survey (a double figure compared to the previous yearR, when it represented 22.9%). Moreover, one in four (25.7%) performs them daily.
74.8%make video calls for personal reasons, followed by work (60.2%) and academics (27.5%). Regarding the most commonly used applications for this, WhatsApp in the first position (67.6%), followed by Zoom (42.5%), Microsoft teams (30.7%), Skype (29.7%), Google measures (25.3%) and Facetime (14.0%).
And although purchases via the internet in 2019 were a general practice for most internet users, with the new normality they have become a phenomenon that has been intensively intensified: One in four respondents (24.8%) made some online purchase on the day before the interview; Two of the three (65.7%) in the past week; 89.7% in the past month and 96.3% in the past year. Moreover, 39.6% claim to make most of their purchases via the internet, a figure that was 33.5% in the previous edition of the study.
Clothing and accessories (57.1% of buyers, +3.5 points in one year) and electronics or electronic devices (56.3%, +5.5 points) are among the most purchased items in the past year. The food/drugstore also deserves special attention that, with 42.6% of online buyers, has experienced a strong increase of 12.8 points last year. All this growth seem to be justified because there is an important sense of security when making purchases online: internet users with a high degree or a very high degree of trust have risen from 61.5% in 2018 to 70.3% in 2020.
Regarding the preferred manufacturing methods, the credit card prevails, used by 82.8% of the buyers, and also PayPal -Type payment platforms (48.0%). It must also be emphasized here the use of bizum or equivalents in electronic trade, already used by 20.5% of the cyber compators. On the other hand, 46.3% of the respondents use the mobile as a credit card via contactless NFC technology, Also show strong growth of 13 points compared to last year. Moreover, 28.1% use it regularly, while 18.2% do this occasionally.
About Teleworking
82.8% of the interviewees say that if I could choose, I would choose to work at home at least half the time, while 23.5% would rather tell the whole or almost always. Only 4.5% opt for a complete or almost face -face -task.
It seems that Pandemie has had many things reconsider with regard to our way of life, because 57.9% of respondents who work believe that their work is perfectly compatible with teleworking. Of this of the telephoto (69.6%) telephoto work at the time of conducting the survey, even partially.
With regard to the idea of whether teleworking has been staying, 60.2% believes that “many people who started teleworking during the pandemic will continue to do this when the virus is eradicated”, while only 10.7% think differently and 28.9% are not clear. Moreover, 64.5% think that teleworking will be more widespread in the future than face -on facial work, compared to 8.1% who think it will not be and 27.1% who would not know how to predict.
Newspaper consumption and magazines
Subscriptions to newspapers or magazines also see A growth of 15.5% in 2019 to 17.0% in 2020, mainly as a result of the increase in the subscription to the electronic version, which in 2019 to 13.2% in 2020 amounts to 10.4%.
Likewise, Radio listening through the internet has also experienced continuous growth in recent years. 30.6% of respondents listen to waves almost daily (a figure that has grown by 29% since 2017) and 50.7% in the week before the interview. It also increases monthly listening to radio programs, chosen by 26.4% of the respondents (+6.1 points in two years).
With regard to our way of watching television, changes are also appreciated, because there are already 44.2% navigators who watch television daily via the internet (compared to 36.3% of 2019 and 28.7% in 2017), and 66.6% perform this practice at least once a week. There is diversity in the devices used for this, but there is a clear upward trend of the SMART TV that is consolidated as the most used equipment (55.7%, compared to 30.9% in 2017).
