“The story of my family is a fantastic marketing operation”

June 13, 2025

Lorenzo de Medici is called as chance, but because it is the last combination of 25 generations that covers the millennium and had its splendor during the Renaissance. At that time, he was his predecessor, who was called himself as he and nicknamed “Il spectacular”, first recorded the surname Medici in the first line in history. Governor, banker, patron and protagonist of the golden age Florence, talent promoter such as Miguel Angel Buonarroti, Lorenzo de Medici was one of the first Saga struts to end. “Neither my brother nor I had a paternal instinct. We took advantage of the benefits of life and When we were fifty, we realized that it was already too late for these things ”says the last representative of the line. In 74 and after the successful release of a dozen of historical novels, Lorenzo de Medici, contemporary, dares with the history of his “Medici, my family”, which was just published by Ariel.

The book has parts of the family chronicle, history of history and memoirs. But when three potatoes – four, unless it is taken into account that Pio IV, as the author underlines and against general beliefs, did not belong to the saga – two French queens and numerous rulers of Florence, Historical Avatars and Anecdots counting on parents and grandparents, Children Chise.

But those who expect a sweetened story will be wrong. Many members of the Medici family leave the chronicle badly. And the author himself explains that the non -affecting glory of his ancestors as patrons and their relations with the greatest artists and scientists in history – Leonardo da Vinci, Galileo Galilei, Botticelli, Donatello, Brunellesch, among many others were, were, were, and were, and were, and First “Fantastic Marketing Operation”.

Strength and ambition

Are medics more associated with ambitions and power or are a symbol of freedom, because it seems that it is part of a historical episode collected in the book, from the arrival of Savonarola Asketic Friar, who is compared to Yomeini? “As much as possible, there is no doubt,” says Lorenzo de Medici. “The ultimate goal was to gain power in any way,” he adds.

Unlike his best -famous ancestors, the author “The Medici, my family” is a discreet man who admits some repair to talk about private things. “My brother and I are the last of our family branch. Despite our marriages, we have no children. Maybe, unconsciously, we follow the family tradition that we have descendants in maturity. We are not interested in this problem. Fashionable, there are many programs and series on Medici and There are people who believe in things that are lying ”says.

For example: in the series “Los Medici: Mr Florence”, from RAI, the conspiracy from the poisoning of the murder of Juan de Medici, the first banker and patron of the family begins, the great “Magnifico IL”. “It’s not true. He died in bed as a good Christian,” he replies to the last saga.

Juan Carlos I Complex

Lorenzo de Medici also exhibits a deep relationship with Spain in the book. And more specifically with his royal family: a “very friend” of the deceased Infant Pilalar de Borbón, sister Juan Carlos, claims. The emeritus king dedicates praise and criticism. He says, for example for being king for the mercy of Franco, not for God ”And that “he was very jealous of his real privileges”. In this respect, this demonstrates with Anecdota: Sabino Fernández Campo for years referred to the Royal House leading to Lorenzo de Medici with the treatment of “real highness”. One day Juan Carlos listened to him and enraged. “He said in a very bad way that I was not a real tie, but very calm highness,” Medici explains.

But adds that he, that always “voted by socialists” And it has a “Republican tendency”, although people think they are right -they have a good concept of the government of Juan Carlos: “It’s hard to explain. It’s one thing that is a monarchic and other loyalty you owe to the person you respect.