Sunday, October 16, 2016, 00:29
In 1931 the American historian James Truslow baptized the United States as the land of opportunities and where dreams come true. 85 years later, a Spanish company located in Alcobendas (Madrid) lands in the heart of the Big Apple to open a hole in the market for social networks. “We are very excited, we settled just before the Toro of Wall Street,” explains Javier Cámara, Baby Co -Founder.
With about 11 million users worldwide, the buzzing of the Spanish was strongly heard in the United States: “We have 150,000 users and sound interesting. If it works there, it’s something for something,” he adds.
Babee is a social affinity network whose main goal is to make contact with its users, based on their profession and their hobbies. “We have transferred real life to digital. Better companies are made in the face, better personal relationships are built and it is because we have something in common,” says the baby manager.
A new way to connect to the network, which the parents of the platform call ‘affinity networks’. Within the more than 22,000 hives (affinity groups) that form the 11 million bees (users), every baby participant connects to people with whom they share the taste.
To pollinate the United States
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With just a month in New York, Babee starts to make his way between the large companies of the Big Apple. “We are looking for financing to come in the US. We compete with companies of 8,000 employees and we have 65,” says Camera.
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The first chance was received this summer with the help of the EU. Babee traveled to Silicon Valley, the epicenter of great technological, to get financing.
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There were Javier Cámara and Juan Imaz, founders of Babee, accompanied by Matt Sweetwood, the new CEO for the US. “To grow there, it is essential to have someone who knows the market. Matt is perfect, it is” social media expert, “he says.
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A length challenge that Matt accepts with interest and caution. “The most important challenge in the United States is to move what we do. There is a lot of noise, many media, there are many social networks. Americans are constantly bombed by new concepts. Babys from moving babies is the most important challenge, if you get it, it is a great success,” says Sweetwood to Innova+.
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The arrow with Matt came through one of Babee’s hives. “I met the platform after reading an article in a blog. There I realized that on a single platform I could do everything I did in others. Take my interests, make it a personal brand and share it with other people.”
“Sharing affinities that are the key to understanding the baby,” the camera repeats again and again to emphasize differences with other social networks. Despite collecting features of Facebook and LinkedIn, Babye also has a job space, but in this case it is free. “Employment for us is not everything. We don’t count, it’s not our business model,” he adds.
Award Algorithm
During their first year in operation, around 25,000 companies published their vacancies at the baby in which 400,000 users have been selected or selected in the various recruitment processes.
In an era in which artificial intelligence and the use of algorithms are questioned, as happens on Facebook, the baby project was awarded by the Center for Industrial Technological Development depending on the Ministry of Economy.
Thanks to the affinity rank of the Spanish startup, “the user has power.” Through connections on the platform and “regardless of who you follow”, the content that is shown to users is linked to their affinities. “What should be interested is shown,” he adds.
Praised by prestigious international media, Babee is called to be the next Spanish Unicorn Startup (companies with a value of 1 billion dollars). “Why not?” Asks House, although he is careful with the compliments he receives from abroad.
“It is very difficult to be a successful startup in Spain. The biggest problem is the lack of financing and that the economic environment is not sufficient. There is also a lot of bureaucracy to do a company and little help to the entrepreneur.”
With physical presence in Spain and the United States, the social network of Javier Cámara and Juan Imaz opens a gap in markets such as Mexico, Brazil, India and the United Kingdom. For this it is necessary to “know where you get and have an expert on the local market,” explains Cámara. For example, the Babee ambassador projects an innovative idea to grow and continue to create “hives” in all corners of the planet. “They are people who promote baby on other altruistic platforms.”
The project, born this year, has a little more than 10 ambassadors, but is an initiative that is open to all users of the platform that meets a series of requirements. In exchange, Babee gives them a number of social shares that can be carried out in the case of IPO or sale to a third party.
