Video games of your life and imagination to combat the pandemic

It happened on 12 February 2020. In the midst of the still confusing news that rained over Europe about a global pandemic, the cancellation of the BARCELONA Mobile World Congress was announced. A signal. The great world event in the telecommunications sector was canceled by an unknown Coronavirus and whose deadliness was still known, but the consequences of which already started to suffer.

Taking into consideration of the Mobile World Congress in Barcelona was a decision that some “exaggerated” called in addition to unjustified damage to the economy. Far from those skeptical doubts, however, it meant the beginning of a wave of cancellations of most of the planned events and that have since hit millions of companies and freelancers in the sector. Far from surrendering and closing their business, there are many who have chosen to fight to re-adjust their projects and strategies to the COVID-19 phase.

An example of how to face the pandemic is observed in the game sector. The video game industry lives a growth phase, largely caused by a simple comparison: more time that is limited at home is the same as a search for new or old forms of entertainment. Video games meet this requirement for decades. And they are in fact a tool for hope in which marketing and events also cling and see new forms of communication in this sector.

There are a lot of marketing, entertainment, leisure or advertisement -Events -large, medium, small or independent events -which have been used to coming up with offers for a boring population of trapped between the four walls of a house or apartment. It is about to meet a year of determining the alarm statement, in a record time you can already play the sparrow with the group of the life of your life on the internet or transfer to the public events in environments that were previously unknown. And it is that imprisonment has developed the creativity of tens of thousands of entrepreneurs.

Create things despite Covid-19

“The situation caused by COVID-19 has changed both consumer behavior patterns and marketing strategies to direct answer to what the user requires,” explains Fernando Marciel, director at Keep Doing Production, a company that focuses on marketing. He adds that this imprisonment has led to new ideas, such as the recovery of video games of your life to attract public attention in addition to entertaining.

“The originality,” says Marciel, “is that a game can tell what we are doing and even laugh at the ‘brown’ of production and day -day work, those who even miss if someone is because of the coronavirus.”

The philosophy of creatives, entrepreneurs and freelancers who do not give up before the pandemic is, that, although everything has changed, the answer must be bone to continue: «The circumstances can be complicated, we can fall, but we can always think, evolve and start. And this effort does not mean that we have to do it without having fun while adapting to the new times, “concludes Marciel.