This is a new way that we transfer to all Bobotoh. Persib is not only a club, but a business entity that presents an interesting sportainment
Bandung City (Antara) – Persib Bandung introduced his new players through a short video images that were broadcast on Videotron at the intersection of Jalan Dago, Bandung, as a new way to introduce new players to the audience.
“Yesterday was only a teaser. That is just a communication strategy. We want to try new things this season, try something unique,” said head of the communication of PT Persib Bandung Dignified (PBB) Adhi Pratama in Bandung on Wednesday.
In the video, midfielder Adam Alis was alone in the stands of the Bandung Gelora Stadium Lautan API (GBLA) in the city of Bandung. Shortly thereafter, a mysterious figure appeared that knocked on his shoulder from behind, who is said to be a sign of the arrival of new players.
He said that the announcement of new players would be made in the near future. But unlike usual, introduction, not only via social media, but also via outdoor media such as video.
“Today there is a surprise. Bobotoh can check social media and video vend in Bandung. Who knows later in the afternoon, afternoon or night that there will be a breakthrough with regard to the transfer market,” he said.
Read also: Persib recruits Saddil Ramdani with a contract with three years
Adhi added that management wanted to present a more creative experience for this season in transferring information to supporters.
According to him, the use of Videotron when introducing new players is a breakthrough to steal Bobotoh’s attention.
“Perhaps Persib is the only club trying to present the transfer market via Videotron. In the future we will continue to bring different communication than before,” said Adhi.
He said that Persib was not only a football club, but also a modern business entity.
“This is a new way in which we convey all Bobotoh. Persib is not only a club, but also a business entity that presents interesting Sportainments,” he said.
Read also: Persib Bandung separates with Gustavo Franca
Reporter: Rubby Jovan Primananda
Editor: Jafar M Sidik
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